Threadless Research now available
// December 19th, 2006 // Articles/Features, General, Mass Customisation, Threadless, Virtual Community
The Threadless guys kindly agreed for me to add my dissertation to HipHipUK entitled
“Do consumers want to design unique products on the internet?”
A study of the online Virtual Community of Threadless.com and their attitudes to Mass Customisation, Mass Production and Collaborative Design.
It will go up later today but the page is ready here http://www.hiphipuk.co.uk/research/
I surveyed over 200 hundred people from the Threadless Community and the result is 85 fun packed pages of research, pretty graphs, bad spelling and grammar all about Virtual Communities, Involvement vs Uniqueness, Manufacturing Approaches, Design Contests, oh and tshirts.
I didnt want it to sit gathering dust with the ideas going out of date, so hopefully somebody might find it useful.
I’ll also use some of the content on future posts here in the next few weeks/months.
